Made for the most sensitive skin in mind, we use this for our whole family. It gets our cowboy jeans clean even on the hardest working days here on the ranch and yet it is soft enough for our baby girl's skin and dresses. Made using our Goat Milk Stain Stick and other natural ingredients, give your clothes a wash or two to remove all the commercial petro-chemicals. Your clothes and skin will be thankful for the difference! Use in both Regular and HE machines. 2lb will do about 25 large loads.